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Fifty percent of the profits from this coloring book will be donated to Stacey Abrams’s voting rights organization, Fair Fight, because witches, well, we have each other’s backs.

And because voting is the most important thing a person can do, witch or not.

Now find your broom and get ready to ride.

American Witches:

A Coloring Book

by Sally Eckhoff

We are the granddaughters of the witches you couldn't burn.


What’s a witch? ...a witch is a real person—just not one that everybody is brave enough to meet.


Witches are reviled, feared, attacked. But witches are admired, too, and in this book we give them all the love they’ve been missing.


Why witches? There are times and places where only something catalytic will get the job done. Witches have that special ability to make ordinary things—brooms, for instance—do extraordinary things, in order to get to an ultimate objective, which is to mess someone up.  There’s nothing you can do to stop a witch, and when you get onto her list, you’re gonna feel it.

How did witches get so big in contemporary culture? It took a while. All those love songs, the ones that go, “She broke my heart,” were just the latest fan to their flame. “She broke my heart, ergo she’s a witch,” finally found its own reaction. If that’s the way they want it, then we’re all witches. The line forms right here.

To give American Witches their proper due, we found criteria that emphasize new forces in our society. An American Witch is, for our purposes, someone who’s alive right now. She has to be able to catalyze her resources into powers—a talent that can surprise even the witch herself. Lastly, she has to be willing to use those powers, and damn the consequences. She can’t be in it for the money.

New witches are swooping over our horizons every day.

Nominate your favorite witch right here: 

Send us your Witch suggestions at [email address tk] 

Here's a preview of some of our favorite witches,

as drawn by Sally for your coloring pleasure.

Rachel Maddow.jpg
Megan Rapinoe.jpg



Rachel Maddow

Megan Rapinoe

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